Heritage Clothing for a New Generation

HANDMADE IN THE UK

Old-school cotton towelling.
Soft, breathable and easy on the skin.

Life by the Water

Our Classic Hoodies

Hampstead

Your favourite hoodie - elevated.

Made for active days, slow evenings and everything in between.

Lifestyle

Towelling pieces made in breathable cotton. Soft on the skin and designed with added stretch for effortless moement. They're perfect post dip and polished enough to wear all-day.

Bude

Our iconic hoodie, now in a longer length.

Breathable, gentle on the skin. You won't want to take it off.

Why So English?

• Independent British designer
• Handcrafted in the UK
• Unisex styling
• Premium fabrics
• Bespoke prints
• Old school towelling (not synthetic fleece)
• So comfortable
• So kind to sensitive skin
• Made for life by the water
• Made to last

As Seen In