Old-school cotton towelling.
Soft, breathable and easy on the skin.
Our Classic Hoodies

Hampstead
Your favourite hoodie - elevated.
Made for active days, slow evenings and everything in between.
Lifestyle
Towelling pieces made in breathable cotton. Soft on the skin and designed with added stretch for effortless moement. They're perfect post dip and polished enough to wear all-day.

Bude
Our iconic hoodie, now in a longer length.
Breathable, gentle on the skin. You won't want to take it off.
Why So English?
• Independent British designer
• Handcrafted in the UK
• Unisex styling
• Premium fabrics
• Bespoke prints
• Old school towelling (not synthetic fleece)
• So comfortable
• So kind to sensitive skin
• Made for life by the water
• Made to last
As Seen In
































